The story and success of Danish menswear brand KnowledgeCotton Apparel began in 1969, when Jørgen Mørup, together with his father, opened a small textile company in the city of Herning. Since the beginning, the company has focused on sustainable principles and Jørgen Mørup began working with organic cotton at the end of the 1980s.

In 2008, together with his son Mads, Jørgen Mørup founded KnowledgeCotton Apparel, a clothing line for men made from eco-friendly textiles. Today, KnowledgeCotton Apparel is built on almost 50 years of family experience in design, innovation, responsible environmental practice and a passion for quality. These fundamental standards remain at the core of its business philosophy today. From the raw material to the finished garment, KnowledgeCotton Apparel follows a special process of best-practice principles to reduce its impact on the Earth and to ensure that natural resources are treated with respect and care.

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